Playboy `Exposes' Reality Series

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Playboy TV will make its contribution to the reality TV trend with the debut
of 7 Lives Xposed, a weekly series that promises to take television
voyeurism to a new level.

The part-scripted, part-reality series, which debuts Oct. 21, places a group
of seven adults in a loft infiltrated by 40 cyber cameras. Participants are
encouraged to engage in numerous sexual escapades, Playboy Networks Worldwide
president Jim English said.

Although various scenarios have been penned for the 13-week, one-hour skein,
most of the action, dialog and interaction between the participants is
unscripted, according to English.

The on-air series will be accompanied by a 'provocative' online component at
7livesxposed.com.
Internet users can download character biographies, photographs and possible
interviews with the characters.

Additional footage from the show can also be accessed through Playboy's
fee-based 'Cyber Club' area within the playboy.com Web site, the network said.

While Playboy's Playmate programming is reality-based by nature, Playboy
Entertainment Group executive vice president of production Sol Weisel said, 7
Lives Xposed
is the network's most unique original project to date.

'We took the most interesting elements of reality television and combined
them with scripted drama and a very sexy young cast,' Weisel said. 'This
combination has created a unique and very sensual series that will provoke
heated audience reactions week after week.'

Added English: 'For us, this is just a different form of reality programming
that we've been doing for years.'

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