Playboy Inks Comcast VOD Pact

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Playboy Enterprises Inc. said in a Securities and Exchange Commission filing Tuesday that it has secured a video-on-demand deal with Comcast Corp.

In a terse statement as part of a longer filing, Playboy said, “Last week, we signed an agreement with Comcast for distribution of our movies on that company’s VOD platforms and of Playboy TV as an SVOD [subscription-VOD] service. We expect the rollout to begin this quarter.”

In addition, Playboy said it has acquired ICS Inc., an online distribution business with an extensive affiliate network, and it expects the purchase to create opportunities to promote its Web sites to a broader audience and to roll out new products, sites and distribution outlets.

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