PlayOn Brings Aereo to Gaming Consoles, Google TV

'Aereo Channel' Extends Reach Beyond PC Browsers, iPads, iPhones, and Roku and Apple TV Boxes
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MediaMall Technologies, the maker of PlayOn media server software, is looking to profit on budding consumer interest in Aereo, the startup that has developed a broadband TV/cloud DVR service combo.

MediaMall said it has launched the Aereo Channel, which enables Aereo subscribers to stream live TV and stored video to a wide range of devices, including the PlayStation 3, Xbox 360, Google TV, Wii, Wii U and to Android gear. PlayOn sells for $24.99 per year, or for $49.99 when purchased as a lifetime subscription.

The Aereo Channel from PlayOn aims to broadens the number of devices that can support Aereo’s service, which captures over-the-air broadcasts and delivers them to subscribers over broadband.

Aereo’s official list of supported platforms include PC browsers (Firefox, Chrome, Safari Opera, and Internet Explorer), the iPad, iPhone, Apple TV (via Airplay) and Roku boxes.

“Aereo has no business relationship with PlayOn,” Aereo spokeswoman Virginia Lam said, in a statement.

But that’s typical for PlayOn, whose software enables users to distribute Web-delivered content from PCs to a wide range of devices on the home network. PlayOn also offers dozens of “channels” that support similar stop-gaps for services such as HBO Go and Hulu, but doesn’t share revenues with them.

Of course, PlayOn users still need to have separate subscriptions to those services, as well as Aereo, to gain access.

“We’re not taking any revenue away from Aereo,” a MediaMall spokeswoman said, noting that the company’s role is to provide a technical “work-around” so customers can view those services on a broader array of devices.

Aereo has launched service in New York City, Boston and Atlanta, and has plans to launch in Chicago on September 13.  Aereo also intends to debut its service in the following cities later this year: Minneapolis; Madison, Wis.; Cleveland; Providence, R.I.; Philadelphia and Pittsburgh, Pa.; Salt Lake City; Denver; Kansas City; Baltimore; Washington, D.C.; Raleigh-Durham, N.C.;  Austin, Houston and Dallas, Texas; Tampa and Miami, Fla.; Birmingham, Ala.; and Detroit.