Comcast Integrates Pluto TV into X1 and Xfinity Flex

Revelation comes just days after announcement of AVOD services embedding into Cox’s white-label version of X1, Contour
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Viacom-owned Pluto TV, which launched on Cox's Contour video system last week, is now available on the mother ship, Comcast’s X1.

The ad-supported, free-to-consumer streaming service is now native within the operating systems of X1 and multi-screen iteration Xfinity Flex. This means that the AVOD service appears as a native channel within the X1 and Flex user interface, its programming options searchable and playable via the X1 Voice Remote.

Distribution-wise, it’s a pretty big deal for Pluto TV, which says it currently has around 16 million regular users. More than half of Comcast’s 21.8 million pay TV users are on X1 or Xfinity Flex. 

Related: Cox Integrates Pluto TV into Licensed X1 Platform Contour

“The launch of Pluto TV on Xfinity X1 is a pivotal moment for Pluto TV, expanding our reach to a whole new audience in search of free streaming entertainment,” said Tom Ryan, CEO and co-founder of Pluto TV. “Pluto TV is the perfect complement to the X1 platform, delivering a rich lineup of original live channels and on-demand movies and TV shows to Comcast’s customers right where they enjoy the rest of their entertainment experience.”

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