Pluto TV, a company that runs a free, ad-based, linear-style OTT service, has hired TV and media industry vet Rich Calacci as its first chief revenue officer.
Calacci, who will oversee monetization and national ad sales and brand partnerships at Pluto TV, is the former CRO of Turner-owned Bleacher Report. He has also served as SVP of Turner Sports.
Calacci reports to Pluto TV CEO and co-founder Tom Ryan, and will operate out of Pluto TV’s New York offices.
Tied to the buildout of Pluto’s ad sales teams, Pluto TV has also added Harold Morgenstern as head of national advertising sales, and Matt Katrosar, as head of west coast advertising sales. Morgenstern is late of discovery Networks, Excite Networks, ESPN and CBS and reports to Calacci. Katrosar most recently was director of west coast sales of CBS Interactive, and will report to Morgenstern.
Pluto TV said it will open national ad sales offices in Detroit and Chicago in the coming months.
Pluto TV recently hired Jeff Shultz as chief business officer, and Mike Drath as CFO and COO.
Pluto TV landed a $30 million Series B round in late 2016, and received additional investment from Samsung Ventures in 2017. Pluto TV has raised about $51.8 million, according to CrunchBase.