Pluto TV Lands Content Deals With Lionsgate, MGM, Warner Bros

Partnerships clear way for OTT service to beef up lineup of free, linear-style channels
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Pluto TV, the free, linear-style OTT service, said it has notched premium content deals with several new partners, including Lionsgate, Metro-Goldwyn-Mayer (MGM), and Warner Bros., that will help it program its slate of more than 100 ad-supported channels.

The deals, Pluto TV said, will pave the way to offer movies such as MGM's Silence of the Lambs and The Usual Suspects; Lionsgate's HaywireBrothers andBad Boys, and Warner Bros.shows such as The Ben Stiller Show and Super Fun Night.

Other new partners include CNN Great Big Story, Hearst Entertainment, Al Jazeera Entertainment, The Orchard, Defy Media, Machinima, Studio71, and Tastemade, complementing Pluto TV’s agreements with Fremantle, Endemol Shine International, Yahoo!, CNBC, Cheddar, and Mashable, among others.

Pluto TV said the fresh wave of new content deals will help it broaden channels such as The Crime Network (ch. 504), Horror 24/7 (ch. 709), The Feed (ch. 301), Funny AF (ch. 250), and Action Movies (ch. 704).

Those new content partnerships also form soon after former NBCU exec Robert Magdlen was named chief programing officer of Pluto TV.

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“We’re looking at a wide array of content to work with,” Magdlen said in a story that appeared in a recent edition of Next TV, the weekly section that appears in Broadcasting & Cable and Multichannel News.

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In Q4 2016, Pluto TV announced it crossed 5 million monthly active users. “We’re way north of there now,”  Pluto TV CEO Tom Ryan told Next TV, noting that Pluto TV is a “unique bundle, not a skinny bundle… Consider us as a TV networks group.”

In addition to curating its own OTT channels with licensed content, Pluto TV’s lineup also includes digital native channels such as Cheddar, the People Entertainment Network, Cracked and Newsy, as well as more traditional TV channels such as Bloomberg TV, CNBC and Sky News.

In addition to web browsers, Pluto TV also supports platforms such as iOS and Android, Amazon Fire TV, Roku and Android TV devices, and PS4 and Xbox consoles.