Pluto TV, the startup that has built a curated, linear-style OTT-TV service, recently struck a deal to offer Bloomberg TV for free starting later this month.
Pluto TV claims it’s the first over-the-top video provider to offer Bloomberg TV for free. Sling TV, Dish Network’s new OTT-TV service, offers Bloomberg TV as part of World News Extra, a tier that costs an $5 per month, on top of its core $20 per month service.
“Our partnership with Bloomberg TV is a big step forward towards expanding and validating our platform with live streaming of a top-tier network,” Tom Ryan, CEO of Pluto TV said, in a statement. “Distributing cable networks through Pluto TV makes total sense given our linear TV-like experience.”
Pluto TV’s lineup consists of more than 100 free, ad-supported virtual channels, including a dedicated Ultra HD channel, QVC, Newsy and genres spanning top 40 music, kickboxing, tech news, and soccer, among others. It recently announced a deal to offer syndicated and original content from AOL and Endemol beyond USA.
Pluto TV, launched about a year ago, supports several platforms, including Web browsers, iOS and Android devices, the Amazon Fire TV box and Fire TV stick, the Android TV-powered Nexus Player, and is optimized for the Google Chromecast streaming adapter.
Pluto TV landed a $13 million A round last November led by U.S. Venture Partners, with participation from United Talent Agency and existing investors Sky, Chicago Ventures, Great Oaks Venture Capital, and Luminari Capital.