Poker Central, a network carried on OTT platforms but not yet by pay-TV providers since launching on Oct. 1, has signed a long-term distribution agreement with the National Cable Television Cooperative, it said. The agreement makes it easier for the hundreds of small to mid-size cable providers who are in the cooperative to license the network for their lineups. The agreement covers video-on-demand and online (TV-everywhere) rights in addition to accessing the 24-7 linear channel.
“We are thrilled that Poker Central is now available to the nearly 900 member companies that contract through the NCTC,” Sid Eshleman, the network's chief distribution officer, said in a statement. “We know first-hand the value the NCTC represents and appreciate their partnership in rolling out Poker Central to viewers across the U.S.”