Political Ads Gain Steam

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Cable-advertising spending from political media buyers picked up steam considerably during the past three weeks, according to officials at spot rep firm National Cable Communications.

NCC expects to clear $18 million in spot-cable sales in the presidential race by Tuesday’s election, up from $2 million in the 2000 presidential election, vice president Chuck Cowdrey said Friday.

Cowdrey added that NCC will generate $81 million this year in total political-ad-sales revenue, up from $34 million in 2000.