Portico TV Is On Fire

Free OTT-TV Service Joins Amazon’s Video Ecosystem
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Portico TV, a free, ad-supported streaming TV service from Net2TV, has been launched on the Amazon Appstore, clearing a path to the Fire TV box, Fire TV stick, and Amazon Fire tablets and phones.

Portico TV currently offers 18 OTT-TV channels through partners that stream out long-form TV shows, including “Better Homes and Gardens,” “Celeb TV,” “A Closer Look with the AP,” “Cooking Light,” “Cycle World,” “Field & Stream,” “Inside Golf,” “Newsy in 30,” “PEOPLE This Week,” “Popular Science,” “Saveur,” “Southern Living,” “Sports Illustrated,” “The Week in TIME,” and “World Eats.”

As a service that’s made to look like linear TV, Portico TV’s content is produced by curating and stitching together short-form Web videos on a given topic into 30- or 60-minute programs that are structured like TV shows, including teasers before commercial breaks and a host who transitions viewers from one segment to the next.

Portico TV’s move to the Amazon ecosystem follows a recent deal to gain distribution on Arris’s Whole Home Solution, a set-top platform that mixes traditional linear and VOD fare from MVPDs with select OTT content. 

Portico TV is also offered on Roku devices, connected TVs from Samsung, LG Electronics, and Philips, Toshiba notebooks and tablets, and on Web browsers. Portico TV also has a deal with Sony.