PPV Veteran Cofer to Join In Demand


In Demand L.L.C. announced Tuesday the hiring of cable-industry and
pay-per-view veteran James Cofer as its senior vice president of

Cofer -- who has nearly two decades of PPV marketing and sales experience
with such companies as Request Television, Rainbow Programming Services and
Spice Networks -- will oversee affiliate sales and marketing for the network, as
well as efforts to advance the company's video-on-demand and
high-definition-television initiatives.

Cofer, who will report to chief operating officer Rob Jacobson, will replace
Judy Meyka, who left In Demand last month to head up programming at Adelphia
Communications Group.

"We're pleased to make this very important addition to our management team,"
Jacobson said. "James is a veteran of both the cable and pay-per-view businesses
who is smart, enthusiastic and brings a wealth of experience not only in PPV and
VOD, but also in the distribution of new products to the