The pay-per-view category will add a new player next month when In Demand
L.L.C. officially launches its weekly series of wrestling events.
Called NWA-TNA: Total Nonstop Action, the series will feature stars
from the National Wrestling Alliance organization, according to In Demand vice
president of programming and development Dan York.
In Demand -- along with sports-entertainment company J Sports &
Entertainment Inc. -- will produce and distribute two-hour wrestling shows each
Wednesday beginning June 19. The suggested retail price for each event is
Len Sabal, a partner in K-4 LLC -- a sports- and entertainment-consulting
firm working with JSE -- said the series will showcase such grapplers as Jeff
Jarrett, Ken Shamrock, Apolo, Harley Race and A.J. Styles.
In addition, the shows will include female wrestlers, as well as
personalities from the worlds of auto racing and music, like Winston Cup points
leader Sterling Marlin and country star Toby Keith.
Along with its Wednesday runs, In Demand will air encores the following
Sunday around noon.
Repeat telecasts will often serve as a lead-in for In Demand's recently
announced 'NASCAR In Car on In Demand' interactive-PPV National Association for
Stock Car Auto Racing package.