Premium Video Drives Engagement With Ads

FreeWheel Council paper cites 38 percentage point improvement
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Commercials bought in premium content are more likely to engage the consumer and be viewed all the way through, according to a new paper from the FreeWheel Council.

The council was formed by Comcast-owned FreeWheel, which provides technology for video-on-demand and several programmers, including ABC, A+E Networks, Discovery Communications, ESPN, Fox, NBCUniversal, Turner Broadcasting System and Univision Communications.

According to the paper, almost 70% of ads delivered in premium environments are both viewable for two seconds and in-view and audible on completion, whereas only 32% of impressions achieve that.

Read more at B&C.