Principal Makes Cross-Media Buy


The Principal Financial Group made a cross-platform buy across various AOL
Time Warner Inc. and Turner Broadcasting System Inc. assets, Turner announced

The buy -- negotiated by Optimedia International and Publicis Mid-America --
will encompass print buys in various 'list' features in Fortune and
Money magazines, such as 'Best Places to Retire' and 'America's Fastest
Growing Companies'; on-air sponsorships of related features from those magazines
when shown on Cable News Network, CNNfn, CNN Headline News and CNN Airport
Network; tie-in sponsorships of those features on; and space in other Time
Inc. publications, including Time, Business 2.0 and FSB:
Fortune Small Business

That deal enables Principal to obtain 'targeted exposure across several of
AOL Time Warner's flagship financial-media outlets,' Turner Broadcasting Sales
Inc. vice president for global client solutions Stan Kapica said in a prepared

The budget was not disclosed.