Pringles Chips In at G4

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Pringles baker Procter & Gamble Co. cut a deal with Comcast Corp.'s
fledgling G4 network, including media buys and product-integration elements.

Through the multiyear deal, Pringles will be fully integrated into the
forthcoming weekly Cheat! Pringles Gamers Guide, a half-hour series
offering tips on how best to reach the most challenging levels of today's video
games.

Pringles will also contribute marketing support to bolster consumer awareness
of the network. In-store promotions, point-of-sale displays and Web ads will be
used in that effort.

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