Pringles baker Procter & Gamble Co. cut a deal with Comcast Corp.'s
fledgling G4 network, including media buys and product-integration elements.
Through the multiyear deal, Pringles will be fully integrated into the
forthcoming weekly Cheat! Pringles Gamers Guide, a half-hour series
offering tips on how best to reach the most challenging levels of today's video
Pringles will also contribute marketing support to bolster consumer awareness
of the network. In-store promotions, point-of-sale displays and Web ads will be
used in that effort.