Programming Executives Get New Gigs


Ahead of The Cable Show in Los Angeles
next week, several well-known cable programming executives,
some of them displaced from their last assignments,
have accepted new positions in content circles.

Hallmark Channels’ distribution chief Janice Arouh
left that programmer last week to become president
of domestic distribution and marketing at Entertainment
Studios Networks, a Los Angeles-based company
founded by comedian and reality TV pioneer Byron Allen.

She’ll be responsible for all facets of domestic distribution
and marketing for Entertainment Studios’ six
24-hour HD networks: Pets.TV, Comedy.TV, Recipe.
TV, Cars.TV, ES.TV and MyDestination.TV. Currently
those high-defi nition channels are carried by Verizon’s

Shirley Powell, the former senior vice president of corporate
communications at Turner Broadcasting, was
hired as executive VP of corporate communications at
The Weather Channel Cos., and Ellen Schned, formerly a
distribution executive at CBS College Sports, was hired as
senior vice president of distribution at Ovation Television.
Both had recently left their former employers.

Powell, who will stay in Atlanta and report to TWCC
CEO Michael Kelly, worked for NBC and The Walt Disney
Co. earlier in her career. TWCC said she’ll serve as a
member of the senior executive team, providing communications
counsel on a broad range of business issues and
initiatives. This is a new position at TWCC.

Schned, who earlier was an affiliate sales and marketing
executive at Court TV after working as an attorney at
the Federal Communications Commission, will focus on
expanding distribution at the 40 million-subscriber channel,
launching an upcoming HD service and expanding its
video-on-demand platforms. She reports to CEO Charles
Segars in Santa Monica, Calif.

Chad Youngblood, the general manager at Scripps Networks
Interactive’s Fine Living Network, was named senior
vice presdient of home category initiatives at SNI. His
position was being phased out as 50-million-subscriber
FLN is converting into The Cooking Channel, led by general
manager Michael Smith, on May 31.

SNI said he will have assignments cutting across the
various platforms and brands in the home category encompassing
HGTV, DIY Network and their associated Web
sites, reporting to category president Burton Jablin.

Youngblood joined Scripps in 2000 as a writer/producer
for HGTV, after working as a writer/producer for KGOTV
in San Francisco.