PromaxBDA, the association for marketing, promotional and design professionals, concluded its 55th annual conference in Los Angeles June 24 with a 40% boost in attendance year-to-year, according to conference organizers.
The four-day event was kicked off by Los Angeles Mayor Antonio Villaraigosa with an assist from ABC late-night host Jimmy Kimmel.
Fox Broadcasting Co., bpg Advertising, CTV Creative Agency and Syfy took home top honors at the Design Awards, while big winners at the Promotion and Marketing Awards included CTV Creative Agency with 53 awards, Showtime with 18, and FX with 15.
The Lifetime Achievement Award went to Hugh Hefner.
This was the first time in eight years that the conference was held in Los Angeles. Next year PromaxBDA will return to New York City.