PromaxBDA, the trade association for entertainment-marketing
promotion and design professionals, said it extended the contract of president Jonathan
Block-Verk and expanded his role to include the title chief executive officer.
Block-Verk's contract was not due to expire until December
2010, PromaxBDA board chairman Michael Benson said in a release. He said the
board of directors decided "the financial and creative success of PromaxBDA during
Jonathan's tenure thus far merited a definitive show of our confidence in his
vision and leadership." Benson also is executive VP of marketing at ABC
The renewal was described as a multiyear extension.
The association said that under Block-Verk's leadership,
PromaxBDA launched a quarterly print publication, brief, and daily email
newsletter, Daily Brief,
that rounds up industry news and includes a Spot of the Day to highlight creative
work. The PromaxBDA website is also being completely renovated and
redesigned and will launch later this year.