PromaxBDA Extends President, Names Him CEO


PromaxBDA, the trade association for entertainment-marketing
promotion and design professionals, said it extended the contract of president Jonathan
Block-Verk and expanded his role to include the title chief executive officer.

Block-Verk's contract was not due to expire until December
2010, PromaxBDA board chairman Michael Benson said in a release. He said the
board of directors decided "the financial and creative success of PromaxBDA during
Jonathan's tenure thus far merited a definitive show of our confidence in his
vision and leadership." Benson also is executive VP of marketing at ABC
Entertainment Group.

Jonathan Block-Vert

The renewal was described as a multiyear extension.

The association said that under Block-Verk's leadership,
PromaxBDA launched a quarterly print publication, brief, and daily email
newsletter, Daily Brief
that rounds up industry news and includes a Spot of the Day to highlight creative
work.  The PromaxBDA website is also being completely renovated and
redesigned and will launch later this year.

PromaxBDA recently concluded its annual flagship conference.
Next year's version is scheduled for June in Los
Angeles at the LA LIVE venue.