Riding the appeal of original film The Proud Family Movie,Disney Channel finished atop last week’s basic-cable primetime-ratings race.
The movie, based on the network’s popular animated series, garnered a 4.1 rating, propelling Disney to a 2.4 rating for the week of Aug. 15-21, according to a Disney ABC Cable Networks Group analysis of Nielsen Media Research data.
USA Network, bolstered by the ongoing success of Monk, finished second with a 2.2 rating, while Turner Network Television -- driven by a 5.5 rating for its coverage of the Aug. 21 Nextel Cup auto race -- finished third with a 2.1 ratings mark.
TNT’s The Closer continued its strong ratings run, finishing fifth during the week with a 4.1 rating, behind the aforementioned Nextel Cup race, Monk and Proud Family Movie, as well as Turner South’s Aug. 16 Los Angeles Dodgers-Atlanta Braves Major League Baseball telecast (4.6).
Nick at Nite and Fox News Channel finished tied for fourth with a 1.8, while Lifetime Television and TBS (tied with at 1.6); ESPN and Turner South (knotted at a 1.5); and Cartoon Network and Spike TV (even at 1.3) rounded out the top 10.
On a total-day basis, Nickelodeon again finished first with a 1.9 rating, followed by sister service NAN (1.6), Disney (1.4), TNT (1.3) and Cartoon and its spinoff late-night block, Adult Swim (both tied with a 1.2).