New York -- Viewer's Choice will distribute a
double-feature pay-per-view movie featuring the original and remake version of classic
Alfred Hitchcock thriller Psycho.
The double feature, which will run several times beginning
July 23, will only cost subscribers $4.95, the network said.
Universal will support the double feature, as well as the Psycho
remake, with a national sweepstakes promotion entitled "Psychotic Summer
The grand-prize winner will receive a trip for four to
Universal Studios and have dinner in the Bates Motel with a Hitchcock look-alike,
Universal director of worldwide PPV marketing Stacy Hawes said.
The Psycho remake, which generated $21.4 million at
the box office, will also have a separate PPV-schedule run beginning July 23, Universal