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PTC Picks Naughty & Nice Advertisers List - Multichannel

PTC Picks Naughty & Nice Advertisers List

McDonalds, Toyota get on group’s good side
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The Parents Television Council has named its best and worst advertisers list for 2017.

The advocate for "family friendly" TV defines the "best" advertisers as those that buy time in shows the council considers safe for children vs. those that advertise during shows the group argues have harmful content.

Related: PTC Says Streaming Services Lack Robust Parental Controls

PTC releases the list in advance of the holiday shopping -- and advertising -- rush so consumers, if they choose, can make their purchasing decisions accordingly.

A couple of notable switches from the naughty to the nice list this year were McDonalds and Toyota.

“When families head out for Christmas and holiday shopping, we hope they’ll consider rewarding companies who made it onto our Best List, as those are the brands that have demonstrated a corporate commitment to underwriting TV programming that is generally safe for children and families to watch,” said PTC president Tim Winter.

The list is arranged by ad category. The other best and worst advertisers, according to PTC, were:


Auto: Mazda, Chrysler, Toyota, Ford and Kia (best); Honda, Subaru, BMW, Nissan (worst)
Cell Phone Service Provider: AT&T, Verizon (best); Sprint, T-Mobile (worst)
Consumer Brands: Procter & Gamble, Smucker's, Hershey (best); Unilever, Modelez, Mars (worst)
Consumer Electronics: Amazon, Apple, Google (best); Samsung, Microsoft (worst)
Credit Card Services: MasterCard, Capital One (best); Discover, American Express (worst)
Department Stores: TJX, Target (best); Macy's, Kohl's (worst)
Discount Retailer: Walmart (best); Target, K-Mart (worst)
Fast Food: McDonalds, Starbucks, Dairy Queen, Chipotle (best); Burger King, Wendy's Subway, Yum! Brands (worst)
Soft Drinks: Coca-Cola (best); Red Bull (worst)

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