One of the great pleasures of publishing magazines covering the media and entertainment business over a series of years is the ability to see how the industry evolves — how emerging technologies, talent and ideas can make revenue streams take such unexpected turns, widening or narrowing in ways that may not have even been imagined a decade ago. One of the great delights for us at Multichannel News and Broadcasting & Cable has been to watch the incredible momentum of the Hispanic television business.
We certainly knew that we were on to a great thing when we launched the Hispanic TV Summit last year, and when we created Hispanic Television Update, a newsletter dedicated to the business, a few months ago. But as we prepare for the second annual Summit, Dec. 6-8 at New York’s Marriott Marquis, the need for a conference that examines all aspects of the Hispanic television business is beyond adjectives like “compelling.”
Just take a look at our exclusive research on Hispanic channels targeting the U.S. marketplace, which begins on page 18A. All told, we have identified 75 networks targeting the U.S. Hispanic marketplace — up from a list of 57 when we researched Hispanic programmers last spring.
Numbers for the last two years speak volumes. In 2003, 19 Latino program services launched in the States. This year, another 14 were added to the list. And we’ve already identified another five services launching in 2005 or beyond — including some with rather unique genres, like El Garage TV, which will focus exclusively on automotive topics.
Those channels all have their sights on a growing number of multiple system operators that are creating special services for Latinos in a number of different ways. The variety of strategies they’re implementing is detailed in an overview story, on page 8A. And we offer more granular information in another piece of exclusive research, beginning on page 9A, which gives a comprehensive analysis of the MSOs on a company-by-company basis.
Those are just a few of the gems in this supplement that should prove complementary to the topics that will be discussed by top executives during the Summit. But more than that, this publication was created with the idea of providing useful reference material in the future.
It would be an extraordinary understatement to say that the Latino TV business has come a long way since Univision first launched as the SIN broadcast network back in 1961 — or even since Galavision debuted in 1979. We look forward to chronicling the extraordinary changes that are likely to occur in the coming months and years as media companies continue to respond to this vibrant and multifaceted segment of the consumer market.
Reed Television Group