'Puppy Bowl XI' Cumes 10.4 Million Viewers

Animal Planet Reaches 17 Million Fans on Social Media

The Puppy Bowl, Animal Planet's perennial Super Bowl Sunday special, reached 10.4 million unique viewers across its Feb. 1 airings and reached more than 17 million fans on social-media platforms, the network said.

During its 3-5 p.m. (ET/PT) premiere, Puppy Bowl XI led Animal Planet to a No. 2 ranking among all TV networks in the adults 25-to-54 and other key demos, surpassed only by NBC, which at that point was in pregame mode ahead of the NFL championship telecast.  It scored 2.8 million viewers, 1 million adults 25 to 54 and 659,000 women 25 to 54. Across the day on Feb. 1, Puppy Bowl XI was the No. 1 cable telecast (excluding sports) among all major demos, according to Animal Planet executives.

Aided by a pre-game show for the first time, Puppy Bowl XI was also a social-media juggernaut; Nielsen's Social Guide ranked it as the top social non-Super Bowl event in television. It trended all night on Facebook and generated 10 different trending topics on Twitter in the U.S. and worldwide, Animal Planet said. Additionally, Puppy Bowl-related videos generated nearly 2.5 million streams, with more than 1.2 million accessed via social media.

Celebrities joined Team Ruff and Team Fluff on the gridiron, including Drew Carey, Rob Thomas, Johnny Weir, Sophia Bush, Jim Norton, Billy Eichner and Patton Oswalt, while goats served as cheerleaders on the sidelines and a Bissell-sponsored halftime show starred "Katty Furry."