PWC: Media Sector to Keep Growing

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The entertainment and media sector will continue to grow between now and 2009, with new spending streams increasing from $11.4 billion in 2004 to nearly $73 billion worldwide five years from now, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2005-2009.

The U.S. remains the largest entertainment/media market, but it will be the slowest-growing region, the study said, with a 5.6% compound annual growth rate, reaching $690 billion in 2009.

In the television-network segment, cross-platform advertising will spur revenue growth, fueled by the increased opportunities created by new digital TV outlets.

On the distribution side (including broadcast, cable and direct-broadcast satellite), video-on-demand and pay-per-view will contribute to growth in the United States and Canada, but a saturated subscription TV market will offset the VOD and PPV gains, the study said.

Broadband penetration is approaching saturation in the United States, according to the Outlook.