Queer Eye for the W Hotel?


Bravo said Wednesday that it has teamed up with Starwood Hotels & Resorts Worldwide Inc.’s W Hotels on a national promotion.

The promotion is centered around the network’s Queer Eye for the Straight Guy series and the hotel chain’s year-round lesbian- and gay-oriented travel package, “PRIDE365.”

It will run through March in participating W Hotels in locations including New York, Chicago, New Orleans, Los Angeles, San Francisco, Silicon Valley, Seattle, Atlanta, San Diego and Honolulu.

W guests who are part of the PRIDE365 package will be entertained with Queer Eye's “Hip Tips” and a two-disc DVD set from the Queer Eye: The Best of series.

“W Hotels and Bravo's Queer Eye are both brands that appeal to an upscale audience who want to bring style into all aspects of their lives," Bravo senior vice president of marketing Jason Klarman said in a prepared statement. “Combining the two is a great way to reach out and reward our loyal, gay audience.”