Quick Hits


Showtime Bows 'L-Word’ Apparel Line

New YorkShowtime has teamed up with a group of designers to create a collection of limited-edition apparel and accessories inspired by its series The L Word.

The “ 'L’ements of Style” collection — including contemporary sportswear from Laura Dahl; bags by TES; jewelry from Love and Pride; jeans from Honey Labrador; denim from Blue Cult; and handbags by Cate Adair — will be available Jan. 3 to Feb. 28.

The line will be available online and in select retailers. A minimum of 10% of sales from the collection will be donated to charity, and select pieces will be sold as numbered limited editions with 100% of profits being donated to the The Susan G. Komen Breast Cancer Foundation and the Dr. Susan Love Research Foundation.

Study: Liquor Ads Prompt Spike in Youth Drinking

WashingtonGeorgetown University researchers cited growth in liquor advertising on cable TV for an increase in youth exposure to alcohol advertising.

Spending on booze ads on TV jumped 32% from 2001-05, with the number of spots increasing 34% during the period, according to the study from the school’s Center on Alcohol Marketing and Youth. Annual ad spending grew from $780 million in 2001 to just over $1 billion from 2001-05, the report said.

Georgetown said youth exposure to alcohol ads has increased, with viewers aged 12 to 20 seeing an average of 309 booze ads in 2005, up from 217 in 2001.

Spending on ads from distilled-spirits companies in 2005 was more than 23 times the 2001 level, according to the study.