G4, Hasbro Enter Marketing Alliance
Los Angeles — G4 and Hasbro Inc. have entered into a strategic partnership in which some of the toy maker’s brands will be featured in the network’s entertainment programming.
According to the parties, the first component of the alliance will be a joint project featuring a one hour live-action and animation block called “Action Blast!,” which will feature series based on Hasbro action brands, including Transformers, G.I. Joe, Beastwars and B-Daman.
The two companies are also collaborating to develop entertainment fare for G4’s late-night block.
Turner’s GameTap Adds Trio of Game Makers
Atlanta — GameTap, Turner Broadcasting System Inc.’s broadband-entertainment network, last week announced licensing agreements with three video-game publishers.
Interplay Entertainment Corp., SNK Playmore USA Corp. and Riverdeep Inc. will add more than 150 new games to GameTap, including “Battlechess,” “Clayfighter,” “Earthworm Jim,” “Giants,” “Ikari Warriors,” “MDK,” “Ninja Commando,” “Sacrifice,” “Shock Troopers,” “Virtual Tennis,” “Viva Soccer,” “Where in the World Is Carmen San Diego” and “Oregon Trail.”
Speed Channel Adds Marketing Director
Charlotte, N.C. — Tom Livernois has joined Speed Channel as director, marketing and advertising.
Livernois is a 20-year marketing veteran who has worked with companies including Toyota Motor Sales USA Inc.’s Lexus unit, BMW North America LLC, American Honda Motor Co., PETsMART Inc. and M&M/Mars Inc.
Speed also promoted Nancy MacDonald to director, marketing and promotions, from marketing manager.
WE, Curves Help Viewers Get Fit
New York — WE: Women’s Entertainment is sponsoring fitness and weight-loss facility Curves International Inc.’s new campaign.
Officials at the network said sponsorship components for the Curves “Lose Your Fat Pants” campaign include both on-air and online presence, and will run throughout January and February.