QVC Exports More Of Itself To Italy


QVC will expand its television shopping empire in Italy.

The channel has obtained carriage on Telecom Italia Media Broadcasting's digital terrestrial TV system. It currently reaches 6.1 million homes in Italy, but is expected to grow to 8.8 million homes by October 2010, when QVC will be added to the programming mix.

This will be QVC's fourth international electronic retail operation, according to the company. It also operates in the United Kingdom, Germany and Japan.

“For many reasons we feel Italy is the perfect choice for our next international venture,” said QVC International president David Frey. “It has always been a great source of merchandise for us and we are thrilled to have the opportunity to introduce QVC to the Italian people.”