QVC Launches in Italy


QVC Italy went live on Oct. 1 in Italy with distribution to over 18 million homes via the local digital terrestrial platform, the dominant DTH provider Sky Italia and TiVu Sat platform.

The launch boosts the home shopping network's global reach to about 200 million homes worldwide.
"Our track record of success in the U.S., United Kingdom, Germany and Japan proves our business model can cross boarders and gives us confidence that Italy is the ideal choice as our next market," noted Mike George, president and CEO of QVC in a statement.
The channel will be run out of a new Milan headquarters, which includes administrative offices, a full HD broadcast studio and a call center.