QVC TV Live joined the AOL Video lineup Thursday, and QVC On Demand will be added to the service next week.
QVC TV Live is AOL Video’s first live streaming channel.
QVC TV Live is a live stream of QVC's broadcast -- the first of its kind on an external portal -- and QVC On Demand content will include more than 400 clips from various programming events and shows, updated daily.
“QVC is continually looking for new ways to be everywhere consumers want to shop," QVC.com senior vice president Bob Myers said in a prepared statement. "Launching streaming video on AOL will allow more e-commerce consumers to experience QVC and our innovative product offerings.”