Radley Studios has tapped industry veteran Greg Neal as its chief strategy officer.
Neal brings more than 20 years of experience in network television and agency marketing to the Los Angeles-headquartered content and marketing shop.
In his new role with Radley, Neal will manage business and creative strategy for the agency, including entertainment branding and advertising integration projects.
Neal most recently served as senior vice president of marketing for the launch of the Pac-12 Networks. In 2011, he led the rebranding effort for the wellness media company Veria Living and before that worked as vice president and creative director for OWN: The Oprah Winfrey Network.
“Over the years, I’ve had the great fortune of working on both the client and agency side of entertainment marketing, and Radley is truly a cut above the rest,” said Neal in a statement. “They provide a global perspective across a range of disciplines, and they create truly original advertising integration. I welcome the creative challenge and couldn’t be happier to be part of such an incredible team."
A Promax/Multichannel News “Brandbuilder of the Year” for his work in rebranding Food Network's primetime daypart, Neal's career has also included stints at HGTV, Fox Family Channel, Fine Living Network and MGM HD.
“Greg has been a client, friend and mentor for a long time,” noted Radley executive creative director Kurt Spenser. “This marks a strategic moment for Radley’s evolution. No other agency matches the unique network television and creative perspective that we can offer clients. We have assembled a world-class team, and it’s nothing short of inspiring to have Greg on board.”