Rain Soaks USA's Open Ratings

Author:
Publish date:
Updated on

Rain played havoc with both the U.S. Open Tennis Tournament schedule and USA
Network's ratings performance for its coverage of the New York-based event.

USA said its primetime tournament coverage Aug. 26 through Sept. 1 averaged a
1.1 rating, down from a 1.45 last year. Including daytime coverage, the network
is averaging a 0.94 rating, down from a 1.34 mark in 2001.

USA officials attributed the ratings decline to the postponement of several
marquee matches due to rainstorms that hit the New York area this past weekend.
'We lost 17 percent of our live coverage -- more than 10 hours -- to bad
weather,' spokesman Tom Caraccioli said.

The network, however, is hoping for a major ratings boost for its second week
of tournament coverage.

USA was the beneficiary of several high-profile matches that were slated for
carriage on broadcast network CBS this past weekend but were rained out,
including a Pete Sampras/Greg Rusedski battle.

The network will also carry men's and women's quarterfinal tournament matches
Thursday and Friday.

Related