Rainbow Consults with H-P

Publish date:

Hewlett-Packard Co. signed a consulting agreement with Rainbow Media Group to
help the cable programmer develop its next-generation digital asset-management

The introduction of new technology -- such as high-definition TV, broadband
Internet and MPEG-4 (Moving Picture Expert Group) -- presents challenges for
programmers that are working with multiple platforms, multiple formats and
multiple connection speeds.

H-P will help Rainbow to identify cost savings through automation, lowering
production overhead and leveraging existing assets.