Rainbow Fills Marketing Roles

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Rainbow Media Holdings has quietly replaced the marketing heads for all of its national cable networks during the last six months, filling some of the positions vacated after a personnel shakeup tied to an accounting scandal that broke at the programmer in June 2003.

Last week, Rainbow announced the promotion of Janice Moore to senior vice president of marketing at WE: Women’s Entertainment.

WE general manager Kim Martin said Moore was actually elevated about six months ago, but the company wanted to stagger some of its personnel announcements.

“I’m really excited to have Janice in this role,” Martin said last week. “She’s a really smart, hardworking woman. She, like me, is a representative of the actual demo that we’re programming to.”

Moore, who was previously vice president of corporate marketing at Rainbow’s Independent Film Channel, fills a role previously held by Lee Heffernan.

Heffernan was one of the 14 Rainbow executives that were terminated in 2003, after Rainbow parent Cablevision Systems Corp. disclosed that some marketing expenses at Rainbow had been improperly accrued.

Moore’s appointment follows the promotion of former Rainbow senior vice president of creative services Linda Schupack to senior vice president of marketing at AMC in January.

Rainbow also announced that it had promoted Jennifer Caserta to senior vice president of marketing at IFC in January.

Spokesman Matthew Frankel said there haven’t been other significant personnel changes in the marketing departments at Rainbow’s cable networks, other than those involving Moore, Schupack and Caserta.

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