Rainbow Media Holdings Inc.'s sports division is cooking up a video-on-demand
service featuring athletic-instruction videos.
Sportskool, earmarked for a fourth-quarter launch, will draw from 1,500
in-depth expert instruction and coaching segments covering 90 different sports
and fitness activities, Rainbow Sports Networks senior vice president of
marketing and communications Dan Ronayne said.
Along with major sports like baseball, basketball, football, hockey and
soccer, the service will also feature instruction and guidance in such
activities as bowling, running, volleyball, snowboarding, skateboarding and
Rainbow hopes this variation of its Mag Rack specialty-video service will
draw from the 36.2 million six- through 17-year-olds who play team sports and
the 51 million Americans who regularly participate in fitness activities.
The service will target parent coaches who need guidance within their
respective sports, Rainbow Sports president Andrea Greenberg