Rainbow Entertainment Services named Linda Schupack senior vice president of marketing at AMC.
Schupack, who had been senior VP of creative services at Rainbow, will report to Rainbow Entertainment Services president Ed Carroll.
Before joining Rainbow in 2001, Schupack worked for Nickelodeon.
AMC also announced plans for a big marketing campaign next month leading up to the Oscars.
The network said it will run programming interstitials entitled, “And the Nominees Are … ” Feb. 21-27, sponsored by DaimlerChrysler AG’s Mercedes-Benz. AMC will also run interstitials from its Sunday Morning ShootOut that it shot recently at the Golden Globes.
And the network will run an “AMC VIP Sweepstakes,” in which the grand-prize winner gets a trip to Hollywood during Oscar weekend.