Rainbow Teams Up with Cable Positive


Rainbow Media Holdings LLC will “Join the Fight” with Cable Positive.

The programmer is teaming up with the cable industry’s AIDS-action organization on a series of public-service announcements.

“Weapons of Mass Instruction” -- featuring messages from celebrities including actors Billy Crudup and Matthew Broderick; former National Basketball Association star Allan Houston; actress Rosario Dawson; and comedian/actor Jimmy Fallon --will air across all of Rainbow’s networks including AMC, The Independent Film Channel, WE: Women’s Entertainment, Fuse and Rainbow Sports.

The PSAs will also precede film trailers at the IFC Center.