Director, Sales Development
The Cable & Telecommunications Association for Marketing is honoring Gary Dusa, Insight Communications director of sales development, for growing CTAM’s Cable Movers Hotline and driving Insight’s 26% increase in call volume from 2005 to 2006 through innovative training, support systems and motivational efforts.
Dusa, a 26-year cable veteran, began his career in direct sales. Throughout his career, he has successfully integrated marketing, direct sales and telemarketing into the overall marketing effort.
In 1994, during Dusa’s tenure as head of sales and marketing at Barden Cablevision, Kagan Research recognized the company for achieving the highest pay-to-basic ratio and highest revenue-per-customer in cable.
As vice president of marketing for Time Warner Cable’s Green Bay Division, Dusa used packaging and direct sales to increase addressable penetration from 16% to 98% and increase revenue per customer by 20% in one year.
Dusa has been a member of CTAM since 1982, and is the recipient of two previous Mark Awards.
Dusa also serves on the CTAM Midwest Chapter Board, as well as several committees, including the CTAM Retail Committee, CTAM Cable Movers Hotline Committee and CableLabs Go2Broadband Committee.
VP, Communications and Public Affairs
Ellen East’s participation with CTAM has been instrumental for several years. East, Cox Communications vice president of communications and public affairs, has served on the organization’s Collaborative Marketing and CTAM Summit committees. She has also co-chaired the Integrated Communications Committee for the last three years.
East joined Cox Enterprises in 1990 and moved to the cable unit in 1993 as manager of public affairs.
East has also served as president of the Cable Television Public Affairs Association and is currently on the board of Women in Cable & Telecommunications.
She is also a member of the National Cable & Telecommunications Association’s Public Affairs and CablePAC committees. East was a Fellow in the 2001 class of WICT’s Betsy Magness Leadership Institute, and later served as chair of that program.
East has been the recipient of numerous industry awards, including the 2002 NCTA Vanguard Award for Young Leadership. She was named one of the cable industry’s Wonder Women by the New York WICT chapter and Multichannel News in 2004.
East has won Cox Communications’ coveted Vision Award three times. In November 2005, East was honored as a Woman to Watch by WICT.
Senior VP, Retail Sales
Retail is in Robert Faught’s blood. As Comcast’s senior vice president of retail sales, he has led CTAM’s Retail Committee, which has expanded service to members through consumer and retail sales rep research.
The committee also spearheaded the cooperative sponsorship of Best Buy’s national incentive program and has provided consumer and retailer focused guidance on Go2Broadband.
Faught, a 25-year veteran of communications and retail firms, is responsible for developing and implementing strategies to expand electronic and traditional retail efforts for Comcast’s offerings, including digital cable with on demand, high-definition programming, digital video recorder service, high-speed Internet and voice service.
Since joining Comcast in 2003, Faught has been instrumental in growing the operator’s retail business, making Comcast’s service available in more than 5,000 outlets nationwide.
He recently oversaw the opening of two Connect stores — boutique-style shops created by Comcast and Circuit City Stores — in the Boston area.
Before joining Comcast, Faught was CEO of Universal Wireless in Atlanta, Ga. Prior to that, he held executive positions with Phillips Consumer Communications, BellSouth Cellular, Colgate Palmolive, Atari and Activision.
Faught also serves as chairman of CableLabs’ Retail Committee.
Senior Director, Business Solutions
Andre Martineau is being recognized by CTAM for extraordinary, consistent leadership on CTAM’s Business Services Council since 2004, including leading the development of the Best Practices Subcommittee, as well as participating on Council and Forum Planning Committees.
As senior director of business solutions for Advance/Newhouse Communications, Martineau has been integral to Bright House Networks’ strategic planning and product management and development for business customers. He has been a strong advocate for changing cable’s terminology for non-residential customers from “commercial” to “business.”
Martineau has held roles at Unisys, C-COR and Lucent Technologies, where he had regional responsibility for marketing telecom products. He launched new fiber-optic and RF products, as well as positioned Messaging and SoftSwitch products in Europe, the Caribbean and Latin America. He began his career at AT&T Bell Laboratories after earning his master’s and bachelor’s degrees in electrical engineering from the Columbia University School of Engineering & Applied Sciences.
Martineau is also active with the Society of Cable Telecommunications Engineers and the National Association for Multi-Ethnicity in Communications.
NBC Universal Digital Distribution
Stacy Melle, NBC Universal Digital Distribution vice president of marketing, is being honored by CTAM for more than two years of exceptional leadership on On Demand Consortium strategy and projects that resulted in the successful development of consumer research and marketing best practices.
At NBCU, Melle is responsible for the creation and execution of on demand, pay per view, electronic sell-thru, mobile and interactive television marketing campaigns to promote Universal Studios, Focus Features and Rogue Films current and library movies, TV content from NBC’s broadcast and cable networks, as well as special events.
Prior to joining Universal, Melle worked for Viewer’s Choice (In Demand) and South Bay CableVision, which was owned by InterMedia Partners at the time.
In November 2003, Melle was included in The Hollywood Reporter’s “10th Annual Next Generation” issue recognizing the top 35 “most promising executives who are poised to lead the industry.”
In 1999, Melle was awarded the Dana Thompson Rising Star Award from the Chicago Chapter of WICT, as well as a LEA Award for the Woman to Watch from the Southern California Chapter.
Under Melle’s direction, NBC Universal was awarded a CTAM Silver Mark Award, as well as being recognized four times in CTAM’s Digital PPV & VOD Case Study Competition.
VP, Product Marketing
David Pugliese, Cox Communications vice president of product marketing, has been influential in making Cox an industry leader in providing telephone service.
CTAM is honoring Pugliese for launching the organization’s Telephone Committee, recruiting representatives from all cable operators, providing a forum for information exchange and expanding the committee’s reach to the division and field executives.
Pugliese oversees marketing of Cox video products, Cox Digital Telephone service, bundled services, competitive strategy, customer retention and retail sales strategy.
He joined Cox in 1996 as executive director of voice and data marketing and was instrumental in launching and growing those businesses for the company. Prior to joining the company, he served in various positions with AT&T, Frontier Cellular and Global Crossing.
When Cox began test marketing a bundle of data and phone services last year in six markets, some industry observers scoffed. But consumers found the offer compelling enough to convince Cox to expand the program to other markets.