Raising CTAM to the Next Level

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Kim Cannon

Kim Cannon served a critical role in building the awareness and prestige of the Mark Awards among her MSO colleagues. She has nearly two decades of diverse cable experience and currently is vice president and general manager of Time Warner Cable's Corpus Christi, Texas, system.

Previously, she was vice president of marketing and sales for Time Warner's Western Ohio division and vice president of marketing and public affairs for the Portland, Maine, division.

Cannon is a graduate of the Women in Cable & Telecommunications Betsy Magness Leadership Institute class of 2000-2001 and has earned certification in accounting and finance for operations managers and Claritas/Prizm target and segmentation marketing. She graduated summa cum laude from Marist College in Poughkeepsie, NY.

David S. Charmatz

David Charmatz is being honored for his role leading the 2005 Research Conference.

He currently serves as a senior vice president of channel management at Starz Entertainment Group LLC. In that role he is responsible for the positioning and the strategic direction of Starz Entertainment Group's 14 movie channels.

Previously, Charmatz was senior vice president of research, analysis and strategy at Starz. And he has also run his own consultancy, conducting research for various entertainment and research companies.

His career also includes stints as executive vice president and chief operating officer of the market research firm ASI Entertainment Inc., and at MTV Networks, where he was MTVN vice president of research and planning and vice president of Nick Online site planning.

He also was vice president of Nick at Nite/TV Land research and planning. And before that he was director of research, programming and services at A&E Television Networks.

Charmatz graduated in 1987 from Brooklyn College with a bachelor's in economics.

Paul S. Lenburg

Paul Lenburg is being honored by CTAM for developing the “Evolving Use of Television and Its Content” research study.

Currently president of the consultancy Media Frontiers Inc., Lenburg is an expert in measuring and assessing consumer use of media content, especially televisual. Since 1972, he has been integrally involved in the conception, development and inauguration of many validated and widely used consumer research methodologies and analytical procedures for evaluating theatrical movies, television networks and programs, advertising messages and commercials, video game software and Internet sites.

Armed with a masters in marketing (consumer behavior) and a bachelor's in economics from the University of Illinois, he worked in five divisions of RCA Corp. before joining the NBC's program research department. He left NBC to join the entertainment research division of ASI Market Research. He enjoyed a 25 year career at ASI, culminating in his role as executive vice president. He currently serves as a consultant to many entertainment and research companies.

Mark Tomizawa

Mark Tomizawa's love affair with media began when he was 12: He discovered tape recording. (Nobody was safe.) Ever since, his career has been marked by innovation. He always seems to be around when “firsts” happen, including the birth of video games and the launch of digital cable.

His career includes CBS and MTV's first agency Fred/Alan — where Tomizawa worked with MTV:Music Television, VH1, Nickelodeon, and Showtime. 1987 saw his biggest risk: he started SMASH and asked his best friends to join him. Tomizawa is president and CEO of the agency. SMASH creates award-winning, effective campaigns for cable and broadcast networks as well as MSOs.

On the programming side, SMASH has produced a primetime series and several specials for network television.

Adriana Waterston

CTAM is paying tribute to Adriana Waterston for her work in developing multifaceted projects for CTAM's Multicultural Marketing Committee.

She is currently director of marketing and business development at Horowitz Associates Inc./Surveys Unlimited, a research firm that has taken a leading role in providing the cable industry with research pertaining to multicultural audiences.

At Horowitz, Waterston is responsible for client relations, sales, new business development and branding for the firm. She is also the principal organizer of the annual Horowitz Forum on Multicultural Consumers and Multicultural Programming. And she is involved in strategic custom research project management for select clients, and is senior project manager for all Surveys Unlimited multicultural and Latino research studies.

Prior to joining Horowitz, Waterston was marketing and public relations director for El Imperio Salón, a high-end bridal retailer in San Juan. Her career also includes stints at Saks Fifth Avenue and Gap Inc.

A native of Puerto Rico, Waterston has a B.A. in European Cultural Studies and Italian Language and Literature from Brandeis University in Waltham, Mass.

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