Rangers-Yanks Set FSN Southwest Ratings Mark


The Texas Rangers may have lost on the field Wednesday night, but the regional sports network that carries the MLB club's game triumphed with the Nielsens.

One day after setting the all-time Rangers TV ratings record on Fox Sports Southwest, the Aug. 11  telecast of the Rangers game against the New York Yankees became its No. 1-rated program ever in Dallas-Fort Worth. The telecast averaged a 9.3 Nielsen household local rating, translating into 237,000 homes, shattering FSN Southwest's previous best mark in the DMA: an 8.2 for the Dallas Mavericks-Los Angeles Lakers NBA contest on March 19, 2002, according to Nielsen data.

The strong showing Wednesday night came just one day after the RSN recorded a Rangers record 8.0 on Aug. 10 in the opener of the two-game set against the Bronx Bombers.

The Aug. 11 telecast also topped all programming in the market for the second conseuctive night, finishing ahead of Fox's So You Think You Can Dance (5.1), CBS' Criminal Minds (4.8) and NBC's America's Got Talent (4.5), said FSN SW officials.

From 8:45 p.m to11 p.m., the telecast featuring starting pitcher Cliff Lee averaged a 10.9 rating (277,000 homes), peaking with a 12.4 rating (315,000 homes) from 10:15 p.m.-10:30 p.m.

Since the southpaw joined the Rangers last month, the games he's started televised on RSN have averaged a 6.1 rating to help improve the team's season mark rating to 3.3. Prior to Lee's July 9 acquistion, Rangers contests on the RSN averaged a 2.6 rating in the DMA.