RASCO Adopts a CAT

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Rainbow Advertising Sales will launch a Client Activation Team to meet the needs of the advertising community for multiplatform, integrated and cross-marketing deals.

The ad-sales arm of Rainbow Media Holdings said its CAT will be led by Terry Holmstrom, who joined the company as vice president of client activation. She had been VP of promotions marketing for ABC Cable Networks Group.

RASCO added that the CAT “will leverage the power of Rainbow’s portfolio of brands including AMC, Fuse and WE tv across each of its multiple media platforms withlinear TV networks, online, on-demand, mobile, on-site and outdoors, providing media and marketing solutions beyond a traditional media buy.”

Holmstrom reports to executive VP Bill Rosolie.

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