Rainbow Advertising Sales Corp.'s Regional News Representation unit and the
Association of Regional News Channels announced Friday that they are forming a
marketing committee with the aim of bolstering awareness of news channels.
The committee's mission is 'to build greater awareness, raising the profile
of news channels locally, regionally and nationally,' according to a joint
statement by the ad-sales rep firm and the association.
RNR senior vice president Deborah Cuffaro will head the committee. ARNC's 25
member networks reach 26 million subscribers, while RNR reps 25 networks
reaching nearly 25 million.