RASCO Hires USA's Koman

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Liz Koman has joined Rainbow Advertising Sales Corp. as senior vice president
of national ad sales for American Movie Classics and WE: Women's
Entertainment.

Koman, who will report to RASCO ad-sales president Arlene Manos, had been
senior VP and general sales manager at USA Network.

WE's current deal with Johnson & Johnson as its exclusive on-air sponsor
will expire soon, and WE will be selling a full commercial load in the coming
upfront.

AMC -- which since last fall has added 'commercial intermissions' midway
through its films -- is rumored to be considering its own move from limited
sponsorships to a full commercial load. But officials at Rainbow have said
nothing has been decided at this juncture.

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