Rainbow Advertising Sales Corp. has opened a pair of new offices as part of its expansion into Atlanta and Detroit.
The advertising subsidiary of Rainbow Media Holdings Inc. has retained Jim Agius and Lee Freedman to lead the Detroit and Atlanta offices, respectively. In addition to overseeing day-to-day operations, they will be responsible for furthering relationships with key clients in their regions, as well as developing sales strategies for AMC and WE: Women’s Entertainment.
Previously, Agius served in various ad-sales roles for more than 17 years, most recently as senior vice president, national sales manager at The Weather Channel. Prior to joining RASCO, Freedman served as national account manager for Premiere Radio Networks.
"With the success and growth of these two networks, the time has come for us to open offices in these vital markets," said Arlene Manos, president of national advertising sales for Rainbow, in a prepared statement. "The addition of these two offices puts the tools in place to meet the growing demands of businesses in these locations."