Ratings Rise as TWC Revisits Andrew

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Some people evidently like to revisit tragedies.

A daylong retrospective Aug. 24 by The Weather Channel on the 10th
anniversary of Hurricane Andrew, the most costly natural disaster in U.S.
history, whirled big ratings increases for the service.

TWC's anniversary coverage, starting at 7 a.m. and continuing for 16 hours,
peaked at a 0.8 household average between 9 a.m. and 9:15 a.m., delivering
668,000 households, according to Nielsen Media Research data supplied by the
network.

TWC's 'Weekend Now' programming block, from 5 a.m. to 11 a.m., saw its
average jump 41 percent to a 0.5 from its third-quarter average to date,
delivering 394,000 households.

Special programming included live reports from Miami by TWC meteorologists
Jim Cantore, hurricane expert Steve Lyons and Dennis Smith, who had provided
on-the-scene reports during Andrew's landfall in 1992.

The storm killed 26 people and caused more than $30 billion in property
damage.

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