RCA Rolls Out Roku TV Models

Top-end of trio is a 50-inch model that carries a $499 MSRP
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RCA has rolled out a new line of smart TVs that are powered by Roku’s operating system starting at $249.99

RCA, which announced its Roku agreement in April and is a brand owned by Technicolor, said there are three models in the new line led off by a 50-inch HD ($499 MSRP), as well as a 43-inch model ($379.99), 32-inch ($249.99). They go on sale today at Walmart.com and Amazon.com, as well as in stores such as BJ’s, Brand Smart, and at ABC Appliances, Bi Mart, Cowboy Maloney, Evine and Shopko.

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The new line will support Roku’s lineup of 5,000 OTT “channels” that collectively offer about 500,000 movies and TV shows, they said. The models also include a TV tuner input for over-the-air TV channels, a way for users to create a Favorites Channel list, and a memory buffer that allows viewers to pause live broadcast TV.

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Roku also has TV integration deals with TCL, Element Electronics, Hitachi America, Haier America, Sharp, Insignia (Best Buy’s in-house brand), and Hisense. Haier is shifting to a platform powered by Google’s “Chromecast built-in” platform.

In addition to Google (Chromecast built-in and Android TV), Roku is competing in the smart TV OS market with Samsung, LG Electronics, and Amazon, which recently forged integration deals with a set of TV brands. 

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