Marketing teams from RCN and TiVo will roam the streets of the Big Apple on Tuesday, June 8, as part of a sweepstakes giving New Yorkers a shot at winning free cable and Internet for 25 years, among other prizes.
The companies are staging the "Neighborhood Dash" sweepstakes event as part of promoting the availability of the TiVo Premiere DVR through RCN in the New York market. RCN is the first U.S. television operator to offer the TiVo hardware, which will be RCN's primary DVR offering to provide integrated search across digital cable, video-on-demand and Internet content.
On Tuesday TiVo will provide hints via its Twitter feed http://twitter.com/tivo and Facebook page on where to find the RCN/TiVo Neighborhood Dash "street teams." For each team participants find, they are entered to win the grand prize of free cable and Internet for 25 years, a new TiVo Premiere or other prizes. No word about service contracts for the winners over the next quarter century
In addition, TiVo and RCN will host a happy-hour event at 6:30 p.m. Tuesday at nightclub S.O.B.'s in Manhattan's SoHo neighborhood, where New York Giants defensive end Justin Tuck will be on hand to help select the winners.
RCN previously hosted a lunch with Tuck -- along with the New York Jets' Brad Smith -- as part of assuaging customers whose cable service was knocked out during Super Bowl XLIII.