Reality Central Closer to Reality


Having already secured several MSO deals, Reality Central officials said they are nearing other pacts that will put the fledgling service before 5 million-7 million homes at launch early next year.

CEO Larry Namer said the service expects to have deals with five of the top 10 MSOs when it bows in 2005.

“We had a series of discussions with all of the top 20 MSOs, and all but one recognizes the value of this genre,” Namer said, noting that serious progress has been made with a trio of top 10 operators. “The lawyers, at this point, are doing what they get paid for,” he added.

Reality Central has already inked deals with Insight Communications Co. Inc., Mediacom Communications Corp. and the Caribbean Cable Cooperative, a consortium of more than 50 cable systems in the Caribbean and Atlantic Basin serving some 350,000 subscribers.

Namer said the network -- which will offer original and acquired reality programming from both the United States and abroad on a 24/7 basis, as well as through video-on-demand, broadband and other applications -- will rely heavily on advertising during its early years.

Reality Central is being offering free-of-charge to operators that carry it at launch. License fees will be involved on a sliding scale for those that distribute the service thereafter.