RealNetworks Inc. said Wednesday that it has signed three advertisers to
use the Web-based interactive elements in its RealOne Player.
Absolut vodka, automaker
Acura and Adiamondisforever.com will be the first to use the Seattle-based company's
interactive online advertising application, according to Real president Larry
In a prepared statement, Doug Jaeger - interactive creative director at
TBWA/Chiat/Day, Absolut's New York-based ad agency - praised RealNetworks'
'ability to show a full-style TV ad and display graphics, text and a Web site
home page, all at the same time.'
Ann Palmer, who is responsible for Acura's online media, said RealOne
provides 'the opportunity to reach a key target market for our vehicles, a
technology audience of early adopters.'