There was little feuding among the Nielsens Wednesday night: The final installment of History's miniseries Hatfields & McCoys is now the biggest entertainment show in ad-supported cable history.
The third segment averaged 14.3 million watchers on May 30, according to Nielsen data, surpassing the 13.9 million who saw the opener on May 28 and 1.2 milion more than the 13.1 million who witnessed the second episode on the day in between. The telecasts now hold the top three spots in ad-supported cable history.
It should be noted that the 14.3 million audience for the third-part of Hatfields & McCoys has been exceeded on 30 occasions by ESPN's Monday Night Football coverage, as well as four college bowl games on the worldwide leader; the 1993 NAFTA debate between then-Vice President Al Gore and Ross Perot that was hosted by Larry King tallied 16.3 million viewers on CNN; and Disney Channel telefilm, High School Musical 2, which pulled in 17.2 milion viewers to its August. 17, 2007 debut, before tacking on another 1.4 million on a live+7-day basis. Disney Channel does not carry traditional commercials.
The third segment of Hatfields & McCoys also averaged 6.3 million adults 25 to 54 viewers, making it the No. 1 entertainment telecast on ad-supported cable in 14 years. Also on the demo watch: 5.1 million persons 18 to 49, 3.5 million males 25 to 54 and 2.8 million guys 18 to 49.
For the three nights, History's miniseries, which stars Kevin Costner and Bill Paxton as the heads of the hating clans, averaged 13.8 total viewers, 6 million adults 25 to 54 and 4.9 million persons 18 to 49. The latter grouping marks the most for a cable miniseries or movie since 1998, according to History officials.
Additionally, May 28-30 was the highest trafficked 72-hour period of all-time for History.com across all key metrics, including more than 1.6 million unique visitors over the three-day span.